{"id":103,"date":"2025-11-25T12:11:00","date_gmt":"2025-11-25T11:11:00","guid":{"rendered":"https:\/\/futurewisecompany.com\/?p=103"},"modified":"2026-01-14T17:55:27","modified_gmt":"2026-01-14T16:55:27","slug":"was-ist-ein-treiber-was-ist-ein-trend","status":"publish","type":"post","link":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/","title":{"rendered":"What is a driver? What is a trend?"},"content":{"rendered":"<h2>Drivers: a definition<\/h2>\r\n<p>Drivers are the causes behind a trend. They describe the fundamental forces that set change in motion or accelerate it. A driver is an underlying dynamic that enables, forces or structures change.<\/p>\r\n<p>Typical characteristics:<\/p>\r\n<ul>\r\n<li>often operate over the long term<\/li>\r\n<li>are frequently structural or systemic<\/li>\r\n<li>aren&#8217;t always directly visible<\/li>\r\n<li>can usually be assigned to a STEEP category<\/li>\r\n<\/ul>\r\n<p><strong>Examples<\/strong><\/p>\r\n<ul>\r\n<li>Demographic change<\/li>\r\n<li>Technological progress (AI and automation, for instance)<\/li>\r\n<li>Climate change<\/li>\r\n<li>Geopolitical shifts in power<\/li>\r\n<li>Changing values (security versus freedom, for instance)<\/li>\r\n<\/ul>\r\n<p>&nbsp;Drivers answer the question:<em> &#8220;Why is something changing?&#8221;<\/em><\/p>\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Trends: a definition<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Trends are the visible expressions of change.<br>They describe concrete developments, stable over a certain period, that emerge from one or more drivers.<br>A trend is an observable pattern in behavior, markets, technologies or social practice.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Typical characteristics:<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>are visible and can be described concretely<\/li>\r\n\r\n\r\n\r\n<li>develop over a limited period (and can gain or lose momentum)<\/li>\r\n\r\n\r\n\r\n<li>can be illustrated with examples, data or narratives<\/li>\r\n\r\n\r\n\r\n<li>usually emerge from the interplay of several drivers<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Examples<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Remote and hybrid work<\/li>\r\n\r\n\r\n\r\n<li>Electric mobility<\/li>\r\n\r\n\r\n\r\n<li>Personalized medicine<\/li>\r\n\r\n\r\n\r\n<li>The circular economy<\/li>\r\n\r\n\r\n\r\n<li>Subscription models replacing ownership<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>Trends answer the question:<\/strong> <strong>&#8220;How does change actually show up?&#8221;<\/strong><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Everyone talks about trends. But what exactly is a trend \u2014 and what&#8217;s a driver? Here&#8217;s how the two terms are defined.<\/p>\n","protected":false},"author":1,"featured_media":226,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8,6,9,5,4,7],"class_list":["post-103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foresight","tag-definition","tag-foresight","tag-methoden","tag-treiber","tag-trend","tag-zukunftsforschung"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Das Wort &quot;Trend&quot; ist in aller Munde. Aber was genau ist eigentlich ein Trend? Und was ein Treiber? Hier mehr zur Begriffsdefinition.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"CarinaS\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.9\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Futurewise Company -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"What is a driver? What is a trend?\" \/>\n\t\t<meta property=\"og:description\" content=\"Das Wort &quot;Trend&quot; ist in aller Munde. Aber was genau ist eigentlich ein Trend? Und was ein Treiber? Hier mehr zur Begriffsdefinition.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-11-25T11:11:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-01-14T16:55:27+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"What is a driver? What is a trend?\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Das Wort &quot;Trend&quot; ist in aller Munde. Aber was genau ist eigentlich ein Trend? Und was ein Treiber? Hier mehr zur Begriffsdefinition.\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#blogposting\",\"name\":\"What is a driver? What is a trend?\",\"headline\":\"What is a driver? What is a trend?\",\"author\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/author\\\/carinas\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/futurewisecompany.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/trend-treiber-definition-foresight.jpg\",\"width\":600,\"height\":400},\"datePublished\":\"2025-11-25T12:11:00+01:00\",\"dateModified\":\"2026-01-14T17:55:27+01:00\",\"inLanguage\":\"en-US\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#webpage\"},\"articleSection\":\"Foresight, Definition, Foresight, Methoden, Treiber, Trend, Zukunftsforschung\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/category\\\/foresight\\\/#listItem\",\"name\":\"Foresight\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/category\\\/foresight\\\/#listItem\",\"position\":2,\"name\":\"Foresight\",\"item\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/category\\\/foresight\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#listItem\",\"name\":\"What is a driver? What is a trend?\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#listItem\",\"position\":3,\"name\":\"What is a driver? What is a trend?\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/category\\\/foresight\\\/#listItem\",\"name\":\"Foresight\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/#organization\",\"name\":\"Futurewise Company\",\"url\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/author\\\/carinas\\\/#author\",\"url\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/author\\\/carinas\\\/\",\"name\":\"CarinaS\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#authorImage\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/289303e8f900cd694697c03be4ed90a29a610a2387136e4f4aceb2fd73b697ae?s=96&d=mm&r=g\",\"width\":96,\"height\":96,\"caption\":\"CarinaS\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#webpage\",\"url\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/\",\"name\":\"What is a driver? What is a trend?\",\"description\":\"Das Wort \\\"Trend\\\" ist in aller Munde. Aber was genau ist eigentlich ein Trend? Und was ein Treiber? Hier mehr zur Begriffsdefinition.\",\"inLanguage\":\"en-US\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/author\\\/carinas\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/author\\\/carinas\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/futurewisecompany.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/trend-treiber-definition-foresight.jpg\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#mainImage\",\"width\":600,\"height\":400},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/what-is-a-driver-what-is-a-trend\\\/#mainImage\"},\"datePublished\":\"2025-11-25T12:11:00+01:00\",\"dateModified\":\"2026-01-14T17:55:27+01:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/\",\"name\":\"Futurewise Company\",\"inLanguage\":\"en-US\",\"publisher\":{\"@id\":\"https:\\\/\\\/futurewisecompany.com\\\/en\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"What is a driver? What is a trend?","description":"Das Wort \"Trend\" ist in aller Munde. Aber was genau ist eigentlich ein Trend? Und was ein Treiber? Hier mehr zur Begriffsdefinition.","canonical_url":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#blogposting","name":"What is a driver? What is a trend?","headline":"What is a driver? What is a trend?","author":{"@id":"https:\/\/futurewisecompany.com\/en\/author\/carinas\/#author"},"publisher":{"@id":"https:\/\/futurewisecompany.com\/en\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/futurewisecompany.com\/wp-content\/uploads\/2026\/01\/trend-treiber-definition-foresight.jpg","width":600,"height":400},"datePublished":"2025-11-25T12:11:00+01:00","dateModified":"2026-01-14T17:55:27+01:00","inLanguage":"en-US","mainEntityOfPage":{"@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#webpage"},"isPartOf":{"@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#webpage"},"articleSection":"Foresight, Definition, Foresight, Methoden, Treiber, Trend, Zukunftsforschung"},{"@type":"BreadcrumbList","@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/futurewisecompany.com\/en\/#listItem","position":1,"name":"Home","item":"https:\/\/futurewisecompany.com\/en\/","nextItem":{"@type":"ListItem","@id":"https:\/\/futurewisecompany.com\/en\/category\/foresight\/#listItem","name":"Foresight"}},{"@type":"ListItem","@id":"https:\/\/futurewisecompany.com\/en\/category\/foresight\/#listItem","position":2,"name":"Foresight","item":"https:\/\/futurewisecompany.com\/en\/category\/foresight\/","nextItem":{"@type":"ListItem","@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#listItem","name":"What is a driver? What is a trend?"},"previousItem":{"@type":"ListItem","@id":"https:\/\/futurewisecompany.com\/en\/#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#listItem","position":3,"name":"What is a driver? What is a trend?","previousItem":{"@type":"ListItem","@id":"https:\/\/futurewisecompany.com\/en\/category\/foresight\/#listItem","name":"Foresight"}}]},{"@type":"Organization","@id":"https:\/\/futurewisecompany.com\/en\/#organization","name":"Futurewise Company","url":"https:\/\/futurewisecompany.com\/en\/"},{"@type":"Person","@id":"https:\/\/futurewisecompany.com\/en\/author\/carinas\/#author","url":"https:\/\/futurewisecompany.com\/en\/author\/carinas\/","name":"CarinaS","image":{"@type":"ImageObject","@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#authorImage","url":"https:\/\/secure.gravatar.com\/avatar\/289303e8f900cd694697c03be4ed90a29a610a2387136e4f4aceb2fd73b697ae?s=96&d=mm&r=g","width":96,"height":96,"caption":"CarinaS"}},{"@type":"WebPage","@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#webpage","url":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/","name":"What is a driver? What is a trend?","description":"Das Wort \"Trend\" ist in aller Munde. Aber was genau ist eigentlich ein Trend? Und was ein Treiber? Hier mehr zur Begriffsdefinition.","inLanguage":"en-US","isPartOf":{"@id":"https:\/\/futurewisecompany.com\/en\/#website"},"breadcrumb":{"@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#breadcrumblist"},"author":{"@id":"https:\/\/futurewisecompany.com\/en\/author\/carinas\/#author"},"creator":{"@id":"https:\/\/futurewisecompany.com\/en\/author\/carinas\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/futurewisecompany.com\/wp-content\/uploads\/2026\/01\/trend-treiber-definition-foresight.jpg","@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#mainImage","width":600,"height":400},"primaryImageOfPage":{"@id":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/#mainImage"},"datePublished":"2025-11-25T12:11:00+01:00","dateModified":"2026-01-14T17:55:27+01:00"},{"@type":"WebSite","@id":"https:\/\/futurewisecompany.com\/en\/#website","url":"https:\/\/futurewisecompany.com\/en\/","name":"Futurewise Company","inLanguage":"en-US","publisher":{"@id":"https:\/\/futurewisecompany.com\/en\/#organization"}}]},"og:locale":"en_US","og:site_name":"Futurewise Company -","og:type":"article","og:title":"What is a driver? What is a trend?","og:description":"Das Wort &quot;Trend&quot; ist in aller Munde. Aber was genau ist eigentlich ein Trend? Und was ein Treiber? Hier mehr zur Begriffsdefinition.","og:url":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/","article:published_time":"2025-11-25T11:11:00+00:00","article:modified_time":"2026-01-14T16:55:27+00:00","twitter:card":"summary_large_image","twitter:title":"What is a driver? What is a trend?","twitter:description":"Das Wort &quot;Trend&quot; ist in aller Munde. Aber was genau ist eigentlich ein Trend? Und was ein Treiber? Hier mehr zur Begriffsdefinition."},"aioseo_meta_data":{"post_id":"103","title":"#post_title","description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"Trend","score":64,"analysis":{"keyphraseInTitle":{"score":9,"maxScore":9,"error":0},"keyphraseInDescription":{"score":9,"maxScore":9,"error":0},"keyphraseLength":{"score":9,"maxScore":9,"error":0,"length":1},"keyphraseInURL":{"score":5,"maxScore":5,"error":0},"keyphraseInIntroduction":{"score":3,"maxScore":9,"error":1},"keyphraseInSubHeadings":{"score":3,"maxScore":9,"error":1},"keyphraseInImageAlt":[],"keywordDensity":{"type":"high","score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"BlogPosting","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-01-09 19:05:53","updated":"2026-01-14 17:09:00","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/futurewisecompany.com\/en\/\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/futurewisecompany.com\/en\/category\/foresight\/\" title=\"Foresight\">Foresight<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tWhat is a driver? What is a trend?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/futurewisecompany.com\/en\/"},{"label":"Foresight","link":"https:\/\/futurewisecompany.com\/en\/category\/foresight\/"},{"label":"What is a driver? What is a trend?","link":"https:\/\/futurewisecompany.com\/en\/what-is-a-driver-what-is-a-trend\/"}],"_links":{"self":[{"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/posts\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/comments?post=103"}],"version-history":[{"count":7,"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/posts\/103\/revisions"}],"predecessor-version":[{"id":219,"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/posts\/103\/revisions\/219"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/media\/226"}],"wp:attachment":[{"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/categories?post=103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurewisecompany.com\/en\/wp-json\/wp\/v2\/tags?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}