{"id":713,"date":"2026-08-28T09:37:15","date_gmt":"2026-08-28T07:37:15","guid":{"rendered":"https:\/\/futurewisecompany.com\/?p=713"},"modified":"2026-08-28T12:32:30","modified_gmt":"2026-08-28T10:32:30","slug":"die-besten-foresight-methoden-fuer-unternehmen","status":"publish","type":"post","link":"https:\/\/futurewisecompany.com\/en\/most-useful-foresight-methods-for-companies\/","title":{"rendered":"The Most Useful Foresight Methods for Companies"},"content":{"rendered":"\r\n<style>\r\n\/* ============================================================\r\n   Practice boxes\r\n   Colors can be adjusted centrally here:\r\n   ============================================================ *\/\r\n:root{\r\n  --cs-ink:#12333c;          \/* accent line and label *\/\r\n  --cs-ink-soft:#eef4f5;     \/* box background *\/\r\n  --cs-ink-line:rgba(18,51,60,.14);\r\n}\r\n\r\n.cs-praxisbox{\r\n  position:relative;\r\n  background:var(--cs-ink-soft);\r\n  border:1px solid var(--cs-ink-line);\r\n  border-left:4px solid var(--cs-ink);\r\n  border-radius:8px;\r\n  padding:1.6rem 1.9rem;\r\n  margin:2rem 0 2.5rem;\r\n}\r\n.cs-praxisbox p{margin-top:0;}\r\n.cs-praxisbox p:last-child{margin-bottom:0;}\r\n.cs-praxisbox__label{\r\n  display:flex;\r\n  align-items:center;\r\n  gap:.6rem;\r\n  font-size:.78rem;\r\n  font-weight:700;\r\n  letter-spacing:.09em;\r\n  text-transform:uppercase;\r\n  color:var(--cs-ink);\r\n  margin-bottom:.7rem !important;\r\n}\r\n.cs-praxisbox__label::after{\r\n  content:\"\";\r\n  flex:1;\r\n  height:1px;\r\n  background:var(--cs-ink-line);\r\n}\r\n@media (max-width:600px){\r\n  .cs-praxisbox{padding:1.25rem;border-radius:6px;}\r\n}\r\n<\/style>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The future can&#8217;t be predicted \u2014 but it can be shaped by looking ahead. For mid-sized companies, hidden champions and international groups alike, recognizing change early and staying able to act under uncertainty is decisive. Futurewise Company works with established and emerging methods from strategic futures research to make that possible. The question at the center is always the same: how do today&#8217;s signals, trends and uncertainties become decisions that hold up tomorrow?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Which method makes sense depends on the strategic question. Is it about new growth markets, technological upheaval, the future of a business model, or the long-term direction of an entire company? Here&#8217;s an overview of the foresight methods we work with regularly at <a href=\"https:\/\/futurewisecompany.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Futurewise Company<\/a>.<\/p>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The Delphi method<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is the Delphi method?<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Delphi is a qualitative method used in futures research. Over several rounds, experts from different fields are systematically asked about possible future developments. The method was developed at the RAND Corporation and takes its name from the ancient oracle at Delphi.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The first step is in-depth interviews with a carefully selected panel, usually 15 to 35 experts. We condense what they say into hypotheses, which are then assessed and commented on anonymously in a second round. What emerges is a well-grounded picture of possible developments \u2014 including dissenting views, blind spots and the uncertainties that matter strategically.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is Delphi good for?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Widening your perspective beyond the boundaries of your sector and your company<\/li>\r\n\r\n\r\n\r\n<li>Assessing trends, technologies and future shifts in the market<\/li>\r\n\r\n\r\n\r\n<li>Finding strategic direction under high uncertainty<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-group cs-praxisbox\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"cs-praxisbox__label wp-block-paragraph\">In practice<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We use Delphi when management and leadership teams want to get properly to the bottom of a strategic question: where are the future growth areas? How are customer requirements, value chains or regulatory conditions changing? And which risks are still being underestimated in the day-to-day business?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">To answer that we talk to people from academia and government, existing and potential customers, sector specialists, start-ups and other companies. For a hidden champion it might mean assessing the future of a highly specialized technology. A mid-sized company might want to find out which new customer groups it could reach with the capabilities it already has. At group level, Delphi can help bring different perspectives on a single question about the future together systematically. The most valuable findings often aren&#8217;t in the headlines or the published studies \u2014 they come out of direct conversations with the people actually working on technological, political or social change.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Scenario analysis<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is scenario analysis?<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Scenarios are narrative, plausible pictures of the future built on assumptions, drivers and the central uncertainties. They help companies understand several possible paths rather than building a strategy around one expected outcome alone.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Coined in part by Herman Kahn and made famous by Shell, the method makes it possible to work systematically through different developments and what they would mean for markets, business models, investments and organizations.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What are scenarios good for?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Developing strategic options that hold up across several futures<\/li>\r\n\r\n\r\n\r\n<li>Preparing for uncertainty and disruptive change<\/li>\r\n\r\n\r\n\r\n<li>Giving leadership teams a shared basis for discussing complex futures<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-group cs-praxisbox\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"cs-praxisbox__label wp-block-paragraph\">In practice<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">There are dozens of ways to build scenarios. The video below explains three of them briefly. Compact approaches like the 2&#215;2 matrix work well for examining a specific strategic question efficiently from several directions: what happens if a key customer segment&#8217;s purchasing power grows \u2014 and what if it stalls? What if demand for a new technology stays niche \u2014 and what if it becomes a mass market?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For owner-run mid-sized companies this creates a structured basis for major investment decisions. Hidden champions can test how robust their specialization is against technological or geopolitical change. Group leadership teams use more comprehensive scenarios to assess portfolios, regions or business units under different future conditions. In contentious strategy discussions in particular, scenarios help everyone step back from personal conviction and look at several plausible developments as objectively as possible.<\/p>\r\n\r\n\r\n\r\n<style>\r\n\/* ============================================================\r\n   Video preview + overlay (self-contained, prefix .csv-)\r\n   ============================================================ *\/\r\n\r\n\/* ---------- Preview tile ---------- *\/\r\n.csv-teaser{\r\n  position:relative;\r\n  display:block;\r\n  width:min(320px,100%);   \/* change tile size here *\/\r\n  margin:1.5rem auto .5rem;\r\n  padding:0;\r\n  border:0;\r\n  border-radius:10px;\r\n  overflow:hidden;\r\n  background:#000;\r\n  cursor:pointer;\r\n  font:inherit;\r\n  color:#fff;\r\n  text-align:left;\r\n}\r\n.csv-teaser__thumb{\r\n  display:block;\r\n  width:100%;\r\n  aspect-ratio:9\/16;       \/* tile format; preview only *\/\r\n  object-fit:cover;\r\n  pointer-events:none;\r\n}\r\n.csv-teaser__overlay{\r\n  position:absolute;\r\n  inset:0;\r\n  display:flex;\r\n  flex-direction:column;\r\n  align-items:center;\r\n  justify-content:center;\r\n  gap:.9rem;\r\n  padding:1.25rem;\r\n  text-align:center;\r\n  background:linear-gradient(180deg,rgba(0,0,0,.2) 0%,rgba(0,0,0,.7) 100%);\r\n  transition:background .25s ease;\r\n}\r\n.csv-teaser:hover .csv-teaser__overlay,\r\n.csv-teaser:focus-visible .csv-teaser__overlay{\r\n  background:linear-gradient(180deg,rgba(0,0,0,.3) 0%,rgba(0,0,0,.78) 100%);\r\n}\r\n.csv-teaser:focus-visible{outline:3px solid currentColor;outline-offset:3px;}\r\n.csv-teaser__play{\r\n  width:60px;height:60px;\r\n  display:grid;place-items:center;\r\n  border-radius:50%;\r\n  background:rgba(255,255,255,.94);\r\n  color:#111;\r\n  transition:transform .25s ease;\r\n}\r\n.csv-teaser:hover .csv-teaser__play{transform:scale(1.07);}\r\n.csv-teaser__text{\r\n  font-weight:600;\r\n  line-height:1.4;\r\n  text-shadow:0 1px 12px rgba(0,0,0,.5);\r\n}\r\n\r\n\/* ---------- Overlay ---------- *\/\r\n.csv-modal{\r\n  width:auto;\r\n  height:auto;\r\n  max-width:96vw;\r\n  max-height:96vh;\r\n  padding:0;\r\n  border:0;\r\n  background:transparent;\r\n  overflow:visible;\r\n  color:#fff;\r\n}\r\n\/* Protects the overlay from theme rules targeting the dialog element. *\/\r\ndialog.csv-modal[open]{\r\n  opacity:1 !important;\r\n  visibility:visible !important;\r\n  transform:none !important;\r\n}\r\n.csv-modal::backdrop{background:rgba(0,0,0,.88);}\r\n\r\n.csv-modal__inner{\r\n  display:flex;\r\n  flex-direction:column;\r\n  align-items:center;\r\n  gap:.6rem;\r\n}\r\n.csv-modal__close{\r\n  align-self:flex-end;\r\n  display:inline-flex;\r\n  align-items:center;\r\n  gap:.5rem;\r\n  min-height:44px;\r\n  padding:.6rem 1.1rem;\r\n  border:1px solid rgba(255,255,255,.4);\r\n  border-radius:999px;\r\n  background:rgba(0,0,0,.55);\r\n  color:#fff;\r\n  font:inherit;\r\n  line-height:1;\r\n  cursor:pointer;\r\n  transition:background .2s ease,color .2s ease;\r\n}\r\n.csv-modal__close:hover{background:#fff;color:#111;}\r\n.csv-modal__close:focus-visible{outline:3px solid #fff;outline-offset:2px;}\r\n\r\n\/* width\/height auto: the browser uses the file's own dimensions,\r\n   so portrait orientation is preserved automatically. *\/\r\n.csv-modal__video{\r\n  display:block;\r\n  width:auto;\r\n  height:auto;\r\n  max-width:96vw;\r\n  max-height:calc(96vh - 64px);\r\n  max-height:calc(96dvh - 64px);\r\n  border-radius:10px;\r\n  background:#000;\r\n}\r\n\r\n@media (max-width:768px){\r\n  .csv-modal{max-width:100vw;max-height:100vh;max-height:100dvh;}\r\n  .csv-modal__inner{gap:.4rem;}\r\n  .csv-modal__close{margin-right:.6rem;}\r\n  .csv-modal__video{\r\n    max-width:100vw;\r\n    max-height:calc(100vh - 68px);\r\n    max-height:calc(100dvh - 68px);\r\n    border-radius:0;\r\n  }\r\n}\r\n\r\nbody.csv-open{overflow:hidden;}\r\n\r\n@media (prefers-reduced-motion:reduce){\r\n  .csv-teaser__play,.csv-teaser__overlay{transition:none;}\r\n}\r\n<\/style>\r\n\r\n<button type=\"button\" class=\"csv-teaser\" data-csv-open aria-haspopup=\"dialog\">\r\n  <video class=\"csv-teaser__thumb\"\r\n    src=\"https:\/\/futurewisecompany.com\/wp-content\/uploads\/2026\/08\/Scenario-Thinking.mp4#t=0.5\"\r\n    preload=\"metadata\" muted playsinline tabindex=\"-1\" aria-hidden=\"true\"><\/video>\r\n  <span class=\"csv-teaser__overlay\">\r\n    <span class=\"csv-teaser__play\" aria-hidden=\"true\">\r\n      <svg width=\"20\" height=\"24\" viewBox=\"0 0 22 26\" fill=\"currentColor\" aria-hidden=\"true\"><path d=\"M21 11.27a2 2 0 0 1 0 3.46L3 25.11a2 2 0 0 1-3-1.73V2.62A2 2 0 0 1 3 .89z\"\/><\/svg>\r\n    <\/span>\r\n    <span class=\"csv-teaser__text\">Watch the video:<br>Three ways to build scenarios<\/span>\r\n  <\/span>\r\n<\/button>\r\n\r\n<dialog id=\"csv-modal\" class=\"csv-modal\" aria-label=\"Video: Three ways to build scenarios\">\r\n  <div class=\"csv-modal__inner\">\r\n    <button type=\"button\" class=\"csv-modal__close\" data-csv-close>\r\n      <svg width=\"14\" height=\"14\" viewBox=\"0 0 15 15\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" aria-hidden=\"true\"><path d=\"M1.5 1.5l12 12M13.5 1.5l-12 12\"\/><\/svg>\r\n      Close\r\n    <\/button>\r\n    <video class=\"csv-modal__video\" controls playsinline preload=\"metadata\"\r\n      src=\"https:\/\/futurewisecompany.com\/wp-content\/uploads\/2026\/08\/Scenario-Thinking.mp4\"><\/video>\r\n  <\/div>\r\n<\/dialog>\r\n\r\n<script>\r\n(function () {\r\n  var modal = document.getElementById('csv-modal');\r\n  if (!modal) return;\r\n\r\n  var video   = modal.querySelector('.csv-modal__video');\r\n  var openers = document.querySelectorAll('[data-csv-open]');\r\n  var closers = modal.querySelectorAll('[data-csv-close]');\r\n  var native  = typeof modal.showModal === 'function';\r\n  var lastFocus = null;\r\n\r\n  function open(e) {\r\n    lastFocus = e && e.currentTarget ? e.currentTarget : null;\r\n    if (native) {\r\n      modal.showModal();\r\n    } else {\r\n      modal.setAttribute('open', '');\r\n      modal.style.position = 'fixed';\r\n      modal.style.top = '50%';\r\n      modal.style.left = '50%';\r\n      modal.style.transform = 'translate(-50%,-50%)';\r\n      modal.style.zIndex = '99999';\r\n    }\r\n    document.body.classList.add('csv-open');\r\n    var p = video.play();\r\n    if (p && typeof p.catch === 'function') p.catch(function () {});\r\n    var btn = modal.querySelector('[data-csv-close]');\r\n    if (btn) btn.focus();\r\n  }\r\n\r\n  function close() {\r\n    video.pause();\r\n    try { video.currentTime = 0; } catch (err) {}\r\n    if (native) {\r\n      if (modal.open) modal.close();\r\n    } else {\r\n      modal.removeAttribute('open');\r\n    }\r\n    document.body.classList.remove('csv-open');\r\n    if (lastFocus) lastFocus.focus();\r\n  }\r\n\r\n  Array.prototype.forEach.call(openers, function (el) {\r\n    el.addEventListener('click', open);\r\n  });\r\n  Array.prototype.forEach.call(closers, function (el) {\r\n    el.addEventListener('click', close);\r\n  });\r\n\r\n  \/\/ Clicking beside the video closes it\r\n  modal.addEventListener('click', function (e) {\r\n    if (e.target === modal) close();\r\n  });\r\n\r\n  modal.addEventListener('close', function () {\r\n    video.pause();\r\n    document.body.classList.remove('csv-open');\r\n  });\r\n\r\n  if (!native) {\r\n    document.addEventListener('keydown', function (e) {\r\n      if (e.key === 'Escape' && modal.hasAttribute('open')) close();\r\n    });\r\n  }\r\n})();\r\n<\/script>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Backcasting<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is backcasting?<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Backcasting doesn&#8217;t start in the present but in a future worth having. Working from a clear picture of that future, the necessary steps are traced systematically back to the present. That opens up new perspectives and stops long-term strategy from becoming a simple extension of today&#8217;s business.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Together with management and leadership teams, we develop a concrete picture of the future and derive short-, medium- and long-term decisions, milestones and responsibilities from it.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is backcasting good for?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Developing strategies that are ambitious and deliverable at the same time<\/li>\r\n\r\n\r\n\r\n<li>Getting past short-term, purely reactive planning<\/li>\r\n\r\n\r\n\r\n<li>Giving innovation, growth and transformation programs a clear direction<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-group cs-praxisbox\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"cs-praxisbox__label wp-block-paragraph\">In practice<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Talking about the future usually generates plenty of good ideas. But in the daily operating business, time, resources and clear ownership for long-term topics run short fast. Backcasting creates accountability: if a company wants to reach a particular goal by a particular date, what has to be in place three, five or ten years beforehand?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For mid-sized companies, the method translates big ambitions into realistic steps that match the resources actually available. Hidden champions can use it to build the capabilities, partnerships and technologies that will secure their market position long-term. In larger groups, backcasting helps connect a shared picture of the future with concrete transformation paths for business units, functions and regions.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The Futures Triangle<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is the Futures Triangle?<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Developed by Sohail Inayatullah, the Futures Triangle analyzes three forces that shape any future:<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li><strong>Push:<\/strong> the drivers and changes of the present<\/li>\r\n\r\n\r\n\r\n<li><strong>Pull:<\/strong> compelling pictures of the future and shared ambitions<\/li>\r\n\r\n\r\n\r\n<li><strong>Weight:<\/strong> the structures, experiences and habits of thought from the past that hold things back<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The method makes visible the tensions a strategic decision sits within \u2014 and why a change might not be moving forward despite every argument in its favor.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is the Futures Triangle good for?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Analyzing contradictory demands on the future<\/li>\r\n\r\n\r\n\r\n<li>Setting strategic priorities<\/li>\r\n\r\n\r\n\r\n<li>Reflecting on cultural, structural and historical blockers<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-group cs-praxisbox\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"cs-praxisbox__label wp-block-paragraph\">In practice<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">&#8220;We discussed this three years ago. It didn&#8217;t work then, so we don&#8217;t touch it now.&#8221; We hear sentences like that in companies of every size. The Futures Triangle helps surface the experiences and beliefs behind them, and test whether they still hold under changed conditions.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">In family businesses and mid-sized companies, long-established decision paths or tight resources can stall an initiative aimed at the future. For hidden champions, the very specialization that has been so successful can stand in the way of a necessary shift. In large groups, structures, target systems or earlier transformation programs can prevent a convincing vision from taking hold. The method also helps put hyped trends in perspective: is this a short-term pull, or a development the company genuinely needs to respond to strategically?<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">The Futures Wheel<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is a Futures Wheel?<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Developed by Jerome C. Glenn, the Futures Wheel is a visual thinking tool for systematically mapping the direct and indirect consequences of an event, a trend or a strategic decision.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">At the center sits a single impulse \u2014 a technological innovation, a regulatory change, a shift in customer behavior. Working outward from there, we examine first-, second- and third-order effects across several rings.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is the Futures Wheel good for?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Analyzing new developments systemically<\/li>\r\n\r\n\r\n\r\n<li>Involving different functions and levels of leadership<\/li>\r\n\r\n\r\n\r\n<li>Identifying opportunities, risks and unintended consequences early<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-group cs-praxisbox\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"cs-praxisbox__label wp-block-paragraph\">In practice<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">The first-order effect of a trend is usually easy to name: AI will take over parts of what graphic designers do. For strategic decisions, though, that statement isn&#8217;t enough. What matters is what happens next. Can designers handle ten commissions instead of one? Do clients then expect lower prices and shorter turnarounds? Do creatives become managers of parallel AI processes? And what does that mean for skills, management, workload and how agencies are organized?<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A Futures Wheel helps mid-sized companies grasp the operational consequences of a trend early and without excessive effort. Hidden champions can connect effects on products, customers, capabilities and supply chains. Group leadership teams use the method to make the interactions between business units, markets and functions visible. An abstract trend becomes a concrete strategic question.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<h2 class=\"wp-block-heading\">Trend radar<\/h2>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is a trend radar?<\/strong><\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">A trend radar is a structured analytical tool that captures, assesses and prepares relevant trends, signals and possible ruptures for use in strategy work. Developments are positioned by relevance, time horizon and uncertainty, and visualized clearly.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">We build trend radars for sectors, technologies and company-specific questions \u2014 the future of work, industry, mobility or sustainability, for instance. What matters isn&#8217;t collecting as many trends as possible but what each one means for the particular company.<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\"><strong>What is a trend radar good for?<\/strong><\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-list\">\r\n<li>Strategic early warning<\/li>\r\n\r\n\r\n\r\n<li>Identifying and prioritizing new fields for innovation and growth<\/li>\r\n\r\n\r\n\r\n<li>Communicating knowledge about the future clearly across the company<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<div class=\"wp-block-group cs-praxisbox\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\r\n<p class=\"cs-praxisbox__label wp-block-paragraph\">In practice<\/p>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">For mid-sized companies, a focused trend radar provides orientation without adding to the flood of information. Hidden champions can use it to watch developments outside their established market that could change their technological lead or their access to customers. In larger groups, a shared radar creates a solid basis for assessing future topics across business units, assigning ownership and reviewing strategic priorities regularly.<\/p>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n<p class=\"wp-block-paragraph\">Want to work out which foresight method fits your strategic question and your organization? Futurewise Company supports mid-sized companies, hidden champions and group leadership teams in choosing a method, running it, and translating the results into concrete strategic decisions.<\/p>\r\n\r\n\r\n\r\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\r\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"mailto:carina@futurewisecompany.com\" target=\"_blank\" rel=\"noreferrer noopener\">Send an email<\/a><\/div>\r\n<\/div>\r\n","protected":false},"excerpt":{"rendered":"<p>Foresight methods for strategic decisions: Delphi, scenarios, backcasting, the Futures Wheel and trend radars \u2014 from analysis through to implementation.<\/p>\n","protected":false},"author":1,"featured_media":715,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,3],"tags":[6,31,124,125,15,115,20,16,13,123],"class_list":["post-713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foresight","category-news","tag-foresight","tag-futures","tag-methode","tag-strategic-foresight","tag-strategie","tag-strategische-vorausschau","tag-unternehmen","tag-zukunft","tag-zukunftsfaehig","tag-zukunftsplanung"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - 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